Name: 50 shades of marketing
Start: 2018-05-14T
End: 2018-05-14T
Location: Le Bistrot des Artistes

It's hard to find anywhere today without advertising. Using psychology and discoveries in new technologies, marketing is harnessing new tools everyday to influence customers. Is brainwashing a new marketing tool?

Are we getting brainwashed?

Beatrice Parguel (researcher, CNRS)

They use to say that all’s fair in love and in war. Is it in marketing the same? This management science has developed increasingly effective techniques to persuade the customers; but are they really persuaded or... manipulated? And which is the role of the customers in this process? With concret exemples, discover the best to the worst influences of marketing and the customers' responsability in this supposed negative influence of marketing.

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